Planning
The Writer as Salesperson -- Knowing Your Audience
You Have to SELL It, Baby
Taking Aim: Your Purpose Is the Bull's Eye
Never Start Writing Without a Specific Target In Mind
Telescoping -- Zeroing In On Your Topic
Focus on What's Important and Necessary, and Let Everything Else Stay Fuzzy and Out Of Your Picture
Note-Taking: Be a Cave Man or Woman
The "ABC LOU" Acronym For Effective Research
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